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        1 - Effective Drivers on the Sustainable Development of Rural Tourism with an Emphasis on Futures Studies (Awraman district of Sarvabad city)
          رسول صفیاری soran manoochehri
        Sustainable development of tourism requires a future studies approach. Given the nature of sustainability and the complexity of the open tourism system and its impact from trends, events, and changes (known as drivers), such an approach can identify, understand, and ana More
        Sustainable development of tourism requires a future studies approach. Given the nature of sustainability and the complexity of the open tourism system and its impact from trends, events, and changes (known as drivers), such an approach can identify, understand, and analyze the complexities and the operating drivers. This applied research with a descriptive-analytical method and a prospective exploratory approach identified the most important drivers that would affect the sustainable development of Awraman (Kurdistan, Iran) rural tourism. To identify the drivers, we used the Delphi technique and selected 38 experts. The MicMac software was used to find the relationships and their impacts and effectiveness. The results showed that the tourism system of the region would follow an unstable development. In such a situation, the aggregated drivers of economic, institutional, and environmental indicators would be more effective than social drivers. The most effective driver would be an inappropriate business environment, while a culture of self-employment and entrepreneurship would be the most influential driver in the sustainable development tourism for the region. Manuscript profile
      • Open Access Article

        2 - Assessing Social Entrepreneurship Criteria in Rural Tourism Development: A Case Study of Gilan Province, Iran
        Hamed Fallah Tafti Fatemeh Doozandehziabary Asghar  Nabil
        In today’s world, finding practical solutions to deal with rural developments is required for the survival of the villages. On the other hand, many countries consider tourism as the economic driving force, setting as the main strategy in developing appropriate plans for More
        In today’s world, finding practical solutions to deal with rural developments is required for the survival of the villages. On the other hand, many countries consider tourism as the economic driving force, setting as the main strategy in developing appropriate plans for rural development. To this end, social entrepreneurship and tourism are given specific priority, the promotion of which could prepare the grounds for the development and progress of rural areas. Therefore, considering the fact that social entrepreneurship criteria are of great importance in rural tourism development and that few studies have so far been conducted on the assessment of the effectiveness of such criteria in fulfilling the development goals, this study sought to investigate social entrepreneurship criteria in rural tourism development in Gilan province, Iran. To this end, first, the criteria for social entrepreneurship in tourism were identified by reviewing the related literature. Then, a researcher-developed questionnaire was administered to thirty-five entrepreneurs, experts, and professionals in the field of tourism with at least five years of working experience who were selected via snowball sampling to identify the significance of each criterion with regard to the other ones. Finally, the investigated criteria were ranked using Interpretive structural modeling (ISM). According to the findings of the study, nine levels were identified for the ranking of the investigated criteria, with the ninth level, that is belief in entrepreneurship and the creative use of resources, being the most influential social entrepreneurship criteria involved in rural tourism development in Gilan province. Manuscript profile
      • Open Access Article

        3 - Tourism, Tourism development# Religious development#Systematic approach#Interpretive structural modeling (ISM)
        Hamid Zargham Boroojeni marjan abdi Seyed Mojtaba Mahmoudzadeh hossein aslipour
        Religious tourism plays an important role in Iranian cultural and economic sustainability. Due to the special nature of the Iranian political establishment, this type of tourism provides many potentials for tourism development in different parts of Iran. Making the best More
        Religious tourism plays an important role in Iranian cultural and economic sustainability. Due to the special nature of the Iranian political establishment, this type of tourism provides many potentials for tourism development in different parts of Iran. Making the best use of these capacities requires recognition of the barriers and challenges lying ahead of the development of religious tourism. Therefore, this study set out to identify the challenges facing religious tourism, using thematic analysis (TA) and interpretive structural modeling (ISM). Moreover, the relationship model between the influential factors involved in this regard was extracted at three levels via the thematic network. Finally, MICMAC analysis was conducted to measure the influence power and dependence of the factors. The required data were collected through library research and administering a questionnaire on 15 experts familiar with the subject matter who were selected through purposive sampling, out of whom 11 experts completed the questionnaire. The findings of the study indicated that variables such as lack of attention to the chain of providing religious tourism services, lack of programming, policymaking, and monitoring the religious tourism process, and not allocating budget and financial supports for religious tourism development in Iran played essential and key roles in the non-development of this type of tourism. These variables were placed at the third level of the model that affect the second level variables. It was also found that the variables such as inefficient management of religious tourism facilities and services, inefficient management of religious attractions and events, and improper management of religious tourism marketing were dependent variables that were placed at the first level of the model. Manuscript profile
      • Open Access Article

        4 - Investigating the Role of Residents' Support for Health Tourism Development in Marketing Using the Cognitive Mapping Approach: A Case Study of Isfahan’s Healthcare Town
        mahnaz Doosti-Irani Mir Mohammad  Asadi
        Focusing on "the residents' support for the development of health tourism" as a variable that could be considered by marketers to increase demands for this kind of tourism, this study sought to investigate the variables affected by the residents' support and prepare a f More
        Focusing on "the residents' support for the development of health tourism" as a variable that could be considered by marketers to increase demands for this kind of tourism, this study sought to investigate the variables affected by the residents' support and prepare a fuzzy cognitive map of such factors using a systemic model. To this end, the aforementioned variables were identified using the Delphi technique. Then, the research model was developed and analyzed using fuzzy cognitive mapping. The findings of the study suggested that the residents' support affected factors such as the destination image, tourist satisfaction, tourist loyalty, positive advertisements by word of mouth, perceived quality of services, tourists' emotional solidarity with the residents, and spatial belonging of tourists to destinations. Moreover, the results of fuzzy cognitive mapping showed that in a system consisting of the above-mentioned variables, the residents' support played a significant role in tourist loyalty and positive word-of-mouth advertisement, with its impact being greater than that of satisfaction or even service quality. In other words, winning the residents' support is a priority in this regard. Moreover, residents' support affects other relevant factors, including perceived quality, tourist satisfaction, spatial belonging, and emotional attachment. Therefore, gaining the residents’ support is highly recommended to be considered in marketing health tourism. Considering the research gaps in this field, the results of the current study could be used for enriching the related literature. Manuscript profile